The Only Way Out Is Through

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“It’s supposed to be hard, the hard is what makes it great” I’ve always loved that quote and it came to me again and again on Sunday (9/30)  as I biked/ran Ironman Chattanooga.  A quick rewind, as you may recall … Read More

Where Sonic Will Be in 2019

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As we speed through fall, it’s time to start thinking about 2019 race plans and how to start building toward those goal events. We here at Sonic Endurance are also in full planning mode. For 2019, you will find a large … Read More

Coach Kelly Wins 2017 Ron Smith Award!

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Sonic Endurance is proud to announce that our very own Coach Kelly is the 2017 recipient of the Ron Smith Award! Named after Ron Smith, one of triathlon’s earliest pioneers and mentors, the award recognizes an individual who is a role … Read More